Project Overview
In my role as Lead UX Design Strategist & Product Manager at ExxonMobil, I applied Agile methodologies (SAFe, Kanban) to drive product roadmaps, backlog prioritization, and iterative development cycles. I worked closely with engineering, UX, and marketing teams to ensure that user needs and business objectives aligned seamlessly.
Problem Statement
The ExxonMobil Lubes Consumer Marketing Manager sought my assistance in guiding her team towards adopting a more agile approach to consumer marketing while developing and executing on a product roadmap. Her primary goals were to streamline workflows by eliminating redundant tasks, accelerate time to market, and transition to a more personalized UX-driven consumer marketing strategy.
My contributions
Using a 'learning by doing' approach, I guided the team of 20+ professionals in an end-to-end UX strategy that folded in agile development and product management principles. This 3-day workshop started with strategizing initiatives using insights and market research, breaking initiatives down into features and user stories, performing various impact analyses and developing a product roadmap and prioritized Azure Devops kanban board broken down by sprints and product increments.
- Developed and managed product roadmaps for digital platforms serving global consumer marketing teams
- Led backlog grooming and sprint planning in Azure DevOps & Jira, ensuring alignment with business goals
- Facilitated design thinking workshops to inform product decisions and identify high-impact features
- Implemented Lean UX & Agile best practices, enabling teams to iterate quickly while staying user-centered
- Advocated for user research-driven decisions, leading to increased adoption and stakeholder buy-in
