bridging innovation, design and strategy

Lead UX Strategist & Product Manager

ExxonMobil - Consumer Marketing

_{Aug 2021 - Dec 2024 · 3 yrs 5 mos}

A cross-functional advisory and leadership role responsible for socializing user-centric and design thinking methodologies throughout the organization and act as the ‘voice of customer’ in building end-to-end experiences to the U.S. consumer lubes market. Relevant skill sets include: UX strategy and design, product management, Agile scrum manager, SEO strategist and SME to external and internal partners.

USER EXPERIENCE & PRODUCT DESIGN ACHIEVEMENTS

• Stewarded design thinking workshops for a globally distributed team of 50+ consumer marketers to assist in identifying personas, customer journeys and enhanced product roadmaps for each business unit
• Helped teams crafted low and high-fidelity wireframes and prototypes using design thinking principles
• Analyzed user feedback and synthesized analytics to help identify new opportunities and product features

PRODUCT MANAGEMENT & LEADERSHIP ACHIEVEMENTS

• Created and owned several product roadmaps aligned with consumer and business goals
• Implemented Lean Agile UX product management methodologies and best practices across multiple business units
• Founding member of the Global Design System Governance Team at ExxonMobil

TECHNICAL SKILLS UTILIZED

• Integrated new design system components into the Sitecore CMS platform for a global consumer-facing website
• Backlog planning and grooming using Azure DevOps and Jira
• Developed and facilitated user research studies and design thinking workshops
• Optimized SEO organic strategy and dashboards in Google Analytics, SEMrush and Screaming Frog

CHANGE MANAGEMENT UX LEAD, Cloud Technology

ExxonMobil IT Company

_{Aug 2018 - Aug 2020 · 2 yrs 1 mo}

Using an Agile/DevOps framework with a user-centered design approach, I executed change management best practices to assist with the adoption and enablement of cloud solutions utilized across the global IT organization of 1,000+ users in several different countries.

USER EXPERIENCE & PRODUCT DESIGN ACHIEVEMENTS

• Designed and executed UX research strategies to identify user needs and requirements
• Synthesized UX research data to develop KPIs, personas and identify change agents within the organization
• Developed content strategy and copywriting for marketing, consulting and other technical teams within the organization
• Wireframed and designed websites on the Azure cloud platform using an internal design system
• Managed new marketing channels such as podcasts, newsletters, events, videos and internal social media

PRODUCT MANAGEMENT & LEADERSHIP ACHIEVEMENTS

• Employed SAFe Agile project management methodologies
• Identified and designed new product features and implementation strategies per user research and PI (product increment) goals
• Created product development dashboards in Power BI using qualitative and quantitative data to enhance go to market strategies
• Worked closely with software engineers, data analysts and product owners to ensure quality and usability of new features and content

TECHNICAL SKILLS UTILIZED

• Intermediate knowledge of cloud platforms and technologies
• Managed content in a custom Ghost CMS hosted on the Azure platform, including html, CSS and markdown
• Aggregated and analyzed user feedback & performance data in Excel
• Visualized data in Power BI to guide decision-making for the marketing, communications and consulting teams

TECHNICAL WRITER IV, Digital Transformation

ExxonMobil IT Company

_{Oct 2017 - Aug 2018 · 11 mos}

Developed content strategy and information architecture for an enterprise-level website using an Agile delivery framework. Our content strategy and design relied heavily on user-centered design principles, which included: user research, design thinking, and metrics/KPIs based derived from insights gathered from data analysis.

• Managed content in Sitecore, including some light html and CSS coding
• Designed and executed UX research plans to an audience comprised of several different cohorts of internal users
• Aggregated and analyzed user feedback & search data in Excel
• Visualized data in Power BI to guide decision-making in content strategy, information architecture and product management

TECHNICAL WRITER II, SAP Business Objects

ExxonMobil IT Company

_{Sep 2016 - Sep 2017 · 1 year, 1 mos}

Worked closely with subject matter experts (SMEs) to develop technical training documentation that supported the implementation of a major ERP solution using Business Objects in SAP. This documentation was used to facilitate software implementation and training for a group of 100+ end-users for the Testing, Acceptance and Production environments. Project required knowledge of SAP, relational databases, project management, and instructional design.

• Developed wiki pages in SharePoint
• Learned SAP Business Objects and proprietary relational database schemas
• Heavy use of Microsoft Excel and Microsoft Analysis for Excel
• Assisted with training and implementation of Business Objects in SAP HANA

TECHNICAL TRAINING SPECIALIST, Data Visualization and Advanced Products

TGS Nopec

_{Dec 2013- Sep 2016 · 1 year, 1 mos}

Worked with external clients as a trusted advisor to train and implement data visualization software into their data management workflows. Created a user-centered training program that included: power user training, monthly webinars, technical documentation, user group meetings and nationwide training events. 

• Conducted market research and analysis for users in the geosciences
• Created and conducted software training and implementation of relational database tools and SQL queries
• Utilized LMS software and e-learning authoring tools like Adobe Captivate and webinar services such as GoToWebinar
• Utilized CMS and CRM platforms and inbound marketing software like HubSpot and Click Dimensions for client communication